A bit about me

My creative career started as a writer for film festivals, creating ads, websites and posters for a small film distributor.

Over the years that has extended to spearheading an eclectic range of creative work that delivers business results, whether agency side, in house or running my own creative agency.

Explaining a diverse career in a few bullets can be a challenge, but here we go. I have:

  • created award-winning brands, or evolved them to make them more streamlined and impactful,

  • delivered creative campaigns with record-breaking results,

  • driven organisational change for creative functions,

  • built and run in-house creative teams, and

  • founded and run my own creative agency.

Storytelling, insight and brand purpose are the pillars of my work. My broad experience and skillset means I understand the wider business needs — building trusted partnerships with clients while inspiring and supporting internal teams to do their best work.

“A genuine pleasure to work with, Gavin always nails the brief.”

Paul Lynch, Netflix Partner Creative UK

“Super smart, brilliantly creative and obsessed with your craft.”

Penny Parnell, Creative & Brand Director, Notonthehighstreet

“Gavin’s ability to define and articulate the strategic DNA provided clarity and focus, which was critical to the identity’s success.”

Nick Meikle, ECD, BBC Studios Creative

Why hire me?

I bring enthusiasm, knowledge and a mix of skills — always considering the bigger picture alongside the crucial fine detail. From small projects to building project teams from scratch to launching major brand campaigns.

On the side, I make ceramics, have written an award-winning children’s book for charity and am part of a team developing a sustainable homewares range to eliminate household plastics.

  • Strategically-driven creative and design direction for brand identities, websites, conceptual and creative campaigns. From TV branding to finance and eCommerce to theme park attractions.

    And yes, I do both, especially when it comes to branding and brand campaigns.

  • A strong culture and creative excellence needs a 360 view of process, operations, strategy, team management, and the approach to work. From brief to delivery, I can deliver organisational change with more fulfilled teams making better work.

    • Laying the creative & strategic groundwork for a branding or rebrand project

    • Rationalising and evaluating existing brands and brand assets

    • Rescuing a brand identity or creative project that’s gone off course

    • Setting up an in-house creative team, including scoping requirements, taking it to the board and making the right hires

    • Building a specific project team from scratch

    • Workflow, processes and team optimisation

    • Brand identities & style guides

    • Strategy, creative & design for campaigns and content

    • Key art and show branding

    • Design & art direction

    • Experiential branding

    • Copywriting

    • Motion graphics & 3D

    • Sonic branding

“What you have accomplished is incredible — a significant stride forward. This is entirely down to your talent, enthusiasm, courage and creativity.”

Matt Truman, Exec Chair & Co-Founder, True

“What impressed me most was the strategic approach. It’s rare that a creative can play back the key elements from a brief and demonstrate such clear understanding.”

Philip Raperport, Head of Drama Franchise Marketing, BBC Studios