ITVBe.
IDENTITY & LAUNCH FOR ITV
ITVBe’s debut was a shimmering milestone in UK digital broadcasting, setting a record with the highest launch night viewing figures for any digital channel. It arrived amid a shifting entertainment landscape, aiming to redefine daytime and reality shows with a vibrant, social media-influenced brand.
I formed a bespoke in-house team to craft ITVBe’s unique on-air personality, blending traditional media with digital innovations. This approach led to the introduction of user-generated content (called Mydents), creating a dynamic and participatory viewer experience.
‘SURPRISES’ IDENT COMPILATION
The ‘social-first’ strategy extended across all elements, along with a multifaceted launch campaign covering print, digital and a star-studded launch event. ITVBe was not just seen but experienced, intertwining with viewers’ daily social media interactions to enhance both reach and relatability.
This strategic reimagining delivered a fresh, impactful channel that resonated deeply with viewers, significantly strengthening ITV’s position in the competitive digital landscape.
TOWIE LAUNCH CAMPAIGN
BRAND FILM
AWARDS
Promax Bronze• Best Reality Promo
Promax Bronze • Best On-Air Ident Campaign
Promax Bronze • Best Cross-Media Campaign
ON-AIR BACKGROUNDS
MY ROLE: DESIGN & CREATIVE DIRECTOR
Complete ITV logo family
