Netflix x Google
SEX EDUCATION x CHROMEBOOK
A match made in heaven when Chromebook got the Sex Ed treatment. A campaign targeting students and young adults looking to put a ring on their first laptop purchase.
With show creator Laurie Nunn and director Ben Taylor, we made multi-duration film edits using ad sequencing for social, with organic engagement from PR.
FILM ONE: ERIC
The key to engagement was aligning the show’s warmth and humour with Google’s messaging, making authentic content that resonated with this selective audience.
Results:
4% increase in brand familiarity
12% increase in brand consideration
11% increase in Chromebook sales
Recognised internally as best practice for partnership campaigns
FILM TWO: LILY
MY ROLE: WRITER, CREATIVE DIRECTOR
“A genuine pleasure to work with, Gavin always nails the brief and has a deep knowledge and enthusiasm for entertainment.”
Paul Lynch
Netflix Partner Creative UK