Sneak

BREAKFAST ORANGE LAUNCH

An all-natural energy drink known for limited flavour drops, hot merch and a dedicated fan base — but acquisitions and sales were slowing as Sneak’s ride-or-die gamer audience became saturated.

As their interim in-house ECD, I led the transition to widen the demographic, starting with a nostalgic, broader audience campaign (with plenty of Easter eggs to keep diehard fans engaged).

YOUTUBE PREMIERE LAUNCH FILM

We produced all content in-house to maximise our modest budget for a cohesive campaign.

Results:

  • Engagement doubled across Discord, Facebook, Twitter, and Instagram

  • Launch day was a massive success, smashing the three-day sales target by the end of day one

  • 16% increase in new sign-ups compared to any previous campaign

COMPILATION OF PRE-LAUNCH TEASERS

MY ROLE: CONCEPT & COPY, CREATIVE DIRECTOR, DESIGN DIRECTOR, ANIMATOR

“With a gloriously retro tinge and a healthy dollop of ominous subversion, this is not your usual ad-break filler. Wildly inventive and witty, with a horror aftertaste that lingers, this cracking film is an unexpected winner.”

Shots.net Review