Small Joys

MY ROLE: CREATIVE DIRECTOR, WRITER, DIRECTOR, EDITOR, AGENCY MD

Notonthehighstreet found that interest in certain categories was growing as the pandemic rolled on. Trends were different from the norm — whether it was buying for others or new hobbies and interests people had taken up.

Led by recent trend insight, we embarked on building their first native YouTube campaign — and the first outside landmark occasions like Christmas and Mother’s Day. This was all about showcasing Notonthehighstreet’s loveliest, weirdest and most wonderful products. Highly-targeted, fully saturated, simple and fun.

I directed these films with a stop-motion team to ensure we got the most out of our budget.

The campaign delivered 7.1 x return on ad spend, a 204% increase in searches, a 17% purchase intent lift and a 26% uplift in ad recall.

Its success led to us creating a second set of films to support the wider Christmas campaign.

Check out more Notonthehighstreet projects below, or head back to the brand’s main page.